We build the tools that win in search, and the stories that win in media.
People search. Journalists look. We make sure both of them find you.
of communication, media pitching, SEO and distribution in the Norwegian market.
AI, communication, marketing, sales and customer journey — from one table.
spent on paid advertising across our own portfolio. The traffic was built — not bought.
We make the plan together. Then we price it.
No packages and no price list — every company has different friction. First we work out what the bottleneck actually is at your end, and the price is set once the plan is.
Mapping
We go through the concept, the market, the search landscape and the customer journey as it stands today — and find where the value leaks out.
A shared plan
Goals, scope and sequence are set together with you. You see what each step costs before anything starts.
Building
We work inside the operation, not alongside it. A working version reaches real users quickly — then we adjust on real numbers.
Operation or handover
We keep running it, or hand it over to your own team with documentation and training.
The first conversation costs nothing and commits you to nothing. We never put a price on something we do not yet understand.
In 2026 the code is not the bottleneck. Distribution is.
Your expertise becomes a product
AI and productWe build vertical AI — where your domain knowledge, your regulations and your workflow are wrapped into the service itself. The part no competitor can copy by subscribing to the same language model.
Still a craft — still necessary
Communication and mediaMedia handling, editorial content, reputation and pitching. We have built and operated national distribution infrastructure for press releases — and we pitch the stories ourselves.
Traffic you own, not rent
Marketing and visibilityOrganic visibility built over 25 years in the Norwegian market. We know what Norwegians actually search for — paid advertising becomes a choice, not a precondition.
From attention to a signed agreement
SalesVisibility without conversion is a cost. We take on qualification, follow-up and handover to the salesperson — and automate what can be automated.
All the way, not just the first meeting
Customer journeyPeople are reluctant to let a system decide anything on their behalf. So we design every touchpoint around the human interface — honest about the limits, free of friction.
Behind this is one person and a network.
My name is Knut Magne Whist and I run Desken. Over 30 years as a communication adviser, with a background from NRK, Orkla Media and Telenor Media — and the contacts in Norwegian newsrooms that come with it.
If a job needs more hands, I bring in people I have worked with for years: journalists, designers, developers. You get the experience in the judgements and the right people on the execution. The first conversation is with me.
We have done it many times — for others, and at our own expense.
We have built, launched and operated our own concepts with our own money and our own risk. Everything we propose to you is something we have been accountable for ourselves.
New concepts are continuously in development in the incubator. Curious about a concept? →
Notes from the workshop
What is the bottleneck at your end?
Have a conversation with no obligation about the concept, the market or the customer journey. We will say honestly whether we are the right partner — and whether there is something we think you should not spend money on.
Start a conversation